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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260511T150000Z
DTEND:20260511T190000Z
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SUMMARY:2026 Annual Tourism Meeting
DESCRIPTION:Join CAEDC to learn about tourism advocacy\, influencer marketing\, and attracting first time visitors.\n\n\n\n\n\nHear from Josiah Brown\, "The New York Sherpa" as he discusses tourism advocacy\, as well as breakout sessions covering influencer marketing and attracting first time visitors. Lunch will be served.\n\nAbout our speaker: Josiah Brown is the President/CEO of Famous Destination Marketing and the founder of New York Sherpa Training and Consulting. He is a sought-after consultant\, speaker and expert in destination marketing and management. Josiah is the Former Chair of the New York State Tourism Industry Association (NYSTIA) and currently represents NYSTIA on the Destinations International Advocacy Committee. Josiah has logged over 950\,000+ driving miles throughout New York and 47 states of America over the last 22 years in his work to help destinations better leverage their visitor economy for community vitality and growth.\n\nEvent sponsorships are available! Please reach out to matthew@visitcumberlandvalley.com for more information.\n\nAgenda:\n\nRegistration: 11:00 am-11:30 am\n\nLunch is Served:11:30 am\n\nWelcome: 12:00 pm-12:15 pm\n\nKeynote- Telling Our Story: 12:15 pm-1:15 pm\n\nHow Vibrant Communities are Powered by the Visitor Economy\n\nThe visitor economy's success\, larger than just the tourism economy's success\, will be the linchpin for the future success of making our communities vibrant and attractive places to live\, work and play. Every sector of our industry plays a key role in making that success a reality. Learn how we must tell our industry's story well and look for Win/Win/Wins - Resident value/tourism value/positive industry reputation.\n\nBreak: 1:15 pm- 1:30 pm\n\nBreakout Sessions: 1:30 pm-2:15 pm\n\nOption 1: How to Win More First Time Visitors\n\nFirst time visitors think in a very unique language we often forgot the longer we promote our destinations. Learn to talk in the language that entices a first-time visitor to your destination.\n\nOption 2: How to Leverage Influencer Marketing\n\nA shifting marketing landscape has increased the importance of developing an online prescence. Learn how to optimize your marketing strategy to attract influencers and generate content for your business.\n\nNetworking: 2:15 pm-3:00 pm\n\nCAEDC Partners receive complimentary tickets through their membership. Visit our website HERE to determine your level.\n\nVisionary Partners- 2 tickets\n\nStrategic Partners- 2 tickets\n\nCommunity Partners- 1 ticket\n\nMicrobusiness/Nonprofit- 1 ticket
X-ALT-DESC;FMTTYPE=text/html:<div class="StructuredModuleRenderer_structuredContent__k7mNB StructuredModuleRenderer_text__GaXOv" data-testid="text-content" style="box-sizing: border-box\; padding: 0px\; margin: 0px\; color: rgb(88\, 81\, 99)\; align-self: stretch\; overflow: hidden\; text-overflow: ellipsis\; line-height: 23.94px\; letter-spacing: 0.1px\; font-size: 18px\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n<div style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 0px\;">Join CAEDC to learn about tourism advocacy\, influencer marketing\, and attracting first time visitors.</p>\n</div>\n</div>\n\n<div class="StructuredModuleRenderer_structuredContent__k7mNB StructuredModuleRenderer_text__GaXOv" data-testid="text-content" style="box-sizing: border-box\; padding: 0px\; margin: 0px\; color: rgb(88\, 81\, 99)\; align-self: stretch\; overflow: hidden\; text-overflow: ellipsis\; line-height: 23.94px\; letter-spacing: 0.1px\; font-size: 18px\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n<div style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 0px\;">Hear from Josiah Brown\, &ldquo\;The New York Sherpa&rdquo\; as he discusses tourism advocacy\, as well as breakout sessions covering influencer marketing and attracting first time visitors. Lunch will be served.</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">About our speaker:</span>&nbsp\;Josiah Brown is the President/CEO of Famous Destination Marketing and the founder of New York Sherpa Training and Consulting. He is a sought-after consultant\, speaker and expert in destination marketing and management. Josiah is the Former Chair of the New York State Tourism Industry Association (NYSTIA) and currently represents NYSTIA on the Destinations International Advocacy Committee. Josiah has logged over 950\,000+ driving miles throughout New York and 47 states of America over the last 22 years in his work to help destinations better leverage their visitor economy for community vitality and growth.</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">Event sponsorships are available!</span>&nbsp\;Please reach out to matthew@visitcumberlandvalley.com for more information.</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">Agenda:</span></p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">Registration:&nbsp\;</span>11:00 am-11:30 am</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">Lunch is Served:</span>11:30 am</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">Welcome:</span>&nbsp\;12:00 pm-12:15 pm</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">Keynote- Telling Our Story:</span>&nbsp\;12:15 pm-1:15 pm</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">How Vibrant Communities are Powered by the Visitor Economy</span></em></p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">The visitor economy&rsquo\;s success\, larger than just the tourism economy&rsquo\;s success\, will&nbsp\;</em><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">be the linchpin for the future success of making our communities vibrant and attractive&nbsp\;</em><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">places to live\, work and play. Every sector of our industry plays a key role in making that&nbsp\;</em><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">success a reality.&nbsp\;</em><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">Learn how we must tell our industry&rsquo\;s story well and look for Win/Win/Wins - Resident&nbsp\;</em><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">value/tourism value/positive industry reputation.</em></p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">Break:&nbsp\;</span>1:15 pm- 1:30 pm</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">Breakout Sessions</span>: 1:30 pm-2:15 pm</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">Option 1: How to Win More First Time Visitors</span></em></p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">First time visitors think in a very unique language we&nbsp\;</em><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">often forgot the longer we promote our destinations. Learn to talk in the language that entices a&nbsp\;</em><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">first-time visitor to your destination.</em></p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">Option 2: How to Leverage Influencer Marketing</span></em></p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><em style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">A shifting marketing landscape has increased the importance of developing an online prescence. Learn how to optimize your marketing strategy to attract influencers and generate content for your business.</em></p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">Networking:</span>&nbsp\;2:15 pm-3:00 pm</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;"><span style="box-sizing: border-box\; padding: 0px\; margin: 0px\; font-weight: 600\;">CAEDC Partners receive complimentary tickets through their membership.&nbsp\;</span>Visit our website&nbsp\;<a data-msys-clicktrack="0" href="https://cumberlandbusiness.com/caedc-partnership/current-investors/" rel="nofollow noopener noreferrer" style="box-sizing: border-box\; padding: 0px\; margin: 0px\; color: rgb(54\, 89\, 227)\;" target="_blank" title="https://cumberlandbusiness.com/caedc-partnership/current-investors/">HERE</a>&nbsp\;to determine your level.</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;">Visionary Partners- 2 tickets</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;">Strategic Partners- 2 tickets</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;">Community Partners- 1 ticket</p>\n\n<p style="box-sizing: border-box\; padding: 0px 0px 12px\; margin: 12px 0px 0px\;">Microbusiness/Nonprofit- 1 ticket</p>\n</div>\n</div>\n
LOCATION:U.S. Army Heritage and Education Center 950 Soldiers Drive Carlisle\, PA 17013
UID:e.1380.5247444
SEQUENCE:3
DTSTAMP:20260429T123101Z
URL:https://business.carlislechamber.org/events/details/2026-annual-tourism-meeting-5247444
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