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Smith Elliott Kearns & Company, LLC Announces Rebrand to SEK

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November 20, 2018
Smith Elliott Kearns & Company, LLC Announces Rebrand to SEK

Regional CPA firm Smith Elliott Kearns & Company, LLC is refreshing its branding. Over the years, the firm’s clients and communities have come to refer to them as the acronym “SEK,” and the firm is proud to incorporate that title into a sleek, new brand redesign. SEK remains the same company and team with a new, bolder presence.
SEK has launched a new logo as a part of their brand identity. This logo is born out of the need to better communicate what the firm stands for. The compass represents directional values; the firm remains committed to guiding their clients to make wise and well-informed financial decisions. Through the compass, SEK’s pledge to provide clarity and peace of mind is clearly demonstrated. The guidance offered will continue to be precise, just like its sharp points.
The company’s rebrand will also include new signage, stationery, and a website upgrade over the next few months. With SEK’s rebranding efforts, the firm will continue to offer exceptional service, strong client relationships, and a commitment to clients’ success.
“We are very excited to execute our rebrand in conjunction with our Hagerstown, Maryland office move,” states Managing Member John R. Schnitzer, CPA. “This rebrand represents a huge step in SEK’s evolution and is not something that we take lightly. We are still the same company with the same team, but with a fresh look.”