Social Media Marketing Basics

Running a small business is difficult. With so many things to keep up with, marketing is just another task in an endless sea of responsibilities. Plus, advertising your business online can seem daunting the first time. Where do you start? This course is designed to break down the key foundations of social media marketing. From Facebook to TikTok, you will learn essential skills such as how to reach your specific audience, read analytics on various social media platforms, and tailor your marketing campaign to fit your exact needs. This is a course that is perfect for small business owners who need a crash course in how to put their best foot forward online. 

Kayla Maher, a current law student at Penn State Dickinson Law School, has dedicated her educational journey to marketing and data analytics. Originally from Allentown, Pennsylvania, Kayla graduated from Cedar Crest College with a B.S. in Business Administration as well as a B.A. in Media Studies. After completing her MBA in Marketing from DeSales University, Kayla found her passion and drive in teaching others the importance of media literacy. With a special fondness for small businesses, Kayla seeks opportunities to do community outreach and aid others in understanding the hard to navigate world of social media and digital marketing.