Hear from Josiah Brown, “The New York Sherpa” as he discusses tourism advocacy, as well as breakout sessions covering influencer marketing and attracting first time visitors. Lunch will be served.
About our speaker: Josiah Brown is the President/CEO of Famous Destination Marketing and the founder of New York Sherpa Training and Consulting. He is a sought-after consultant, speaker and expert in destination marketing and management. Josiah is the Former Chair of the New York State Tourism Industry Association (NYSTIA) and currently represents NYSTIA on the Destinations International Advocacy Committee. Josiah has logged over 950,000+ driving miles throughout New York and 47 states of America over the last 22 years in his work to help destinations better leverage their visitor economy for community vitality and growth.
Event sponsorships are available! Please reach out to matthew@visitcumberlandvalley.com for more information.
Agenda:
Registration: 11:00 am-11:30 am
Lunch is Served:11:30 am
Welcome: 12:00 pm-12:15 pm
Keynote- Telling Our Story: 12:15 pm-1:15 pm
How Vibrant Communities are Powered by the Visitor Economy
The visitor economy’s success, larger than just the tourism economy’s success, will be the linchpin for the future success of making our communities vibrant and attractive places to live, work and play. Every sector of our industry plays a key role in making that success a reality. Learn how we must tell our industry’s story well and look for Win/Win/Wins - Resident value/tourism value/positive industry reputation.
Break: 1:15 pm- 1:30 pm
Breakout Sessions: 1:30 pm-2:15 pm
Option 1: How to Win More First Time Visitors
First time visitors think in a very unique language we often forgot the longer we promote our destinations. Learn to talk in the language that entices a first-time visitor to your destination.
Option 2: How to Leverage Influencer Marketing
A shifting marketing landscape has increased the importance of developing an online prescence. Learn how to optimize your marketing strategy to attract influencers and generate content for your business.
Networking: 2:15 pm-3:00 pm
CAEDC Partners receive complimentary tickets through their membership. Visit our website HERE to determine your level.
Visionary Partners- 2 tickets
Strategic Partners- 2 tickets
Community Partners- 1 ticket
Microbusiness/Nonprofit- 1 ticket
